Marketing

How is machine learning transforming customer segmentation in UK marketing?

Comparing Traditional and Machine Learning Customer Segmentation Customer segmentation in UK marketing has historically relied on traditional segmentation methods, which categorize customers based on fixed[…]

What is the impact of cybersecurity on UK marketing strategies?

Influence of Cybersecurity on Marketing Strategies in the UK Cybersecurity has become a critical consideration in UK marketing strategies, reshaping how businesses approach digital engagement.[…]

How can UK businesses enhance customer experience with VR technology?

Practical VR Applications Transforming Customer Experience in UK Industries Virtual reality (VR) is reshaping customer experience across several UK industries by enabling immersive, interactive engagement.[…]