Comparing Traditional and Machine Learning Customer Segmentation Customer segmentation in UK marketing has historically relied on traditional segmentation methods, which categorize customers based on fixed[…]
Influence of Cybersecurity on Marketing Strategies in the UK Cybersecurity has become a critical consideration in UK marketing strategies, reshaping how businesses approach digital engagement.[…]
Practical VR Applications Transforming Customer Experience in UK Industries Virtual reality (VR) is reshaping customer experience across several UK industries by enabling immersive, interactive engagement.[…]